ABOUT THIS EVENT
As the middle child between the larger cohorts of baby boomers and millennials, Gen X is often overlooked. But make no mistake: Gen X is outspending younger and older Health and Beauty consumers by up to 44%.
The characteristics of the Gen X age group today are vastly different to what their parents were like as 40-55 year olds. Gen X are active, fashion-oriented and at the peak of their spending power. To many of them, age is just a number. And they are not ready to be labelled old quite yet.
As brands have aimed to become more inclusive, it appears that Gen X remained invisible - brands are either focussing on Gen Z/millennials or older consumers from boomers onwards. Less than 5% of Health and Beauty brands in the US target Gen X.
So, who are they and how different are they to other generations? What are their motivations? What are their attitudes towards Health & Beauty products?
JOIN THE PULL AGENCY AS WE
This is a virtual event.
The characteristics of the Gen X age group today are vastly different to what their parents were like as 40-55 year olds. Gen X are active, fashion-oriented and at the peak of their spending power. To many of them, age is just a number. And they are not ready to be labelled old quite yet.
As brands have aimed to become more inclusive, it appears that Gen X remained invisible - brands are either focussing on Gen Z/millennials or older consumers from boomers onwards. Less than 5% of Health and Beauty brands in the US target Gen X.
So, who are they and how different are they to other generations? What are their motivations? What are their attitudes towards Health & Beauty products?
JOIN THE PULL AGENCY AS WE
- Unveil the importance of Gen X as high spenders in the Health and Beauty industry.
- Explore how brands should approach their marketing approaches to effectively engage Gen X.
- Find out what language is most engaging and find out how to tap into their vast spending power.
This is a virtual event.
